Market research

Market research is the systematic collection, processing and analysis of market data that enables the collector to make more informed marketing decisions.

Consumer behaviour is consistently changing on all markets. This means that it is extremely important for companies to monitor and track market dynamics and review their development strategies in order to improve their operations.

Market research is one of the most important sources of information available to companies for them to make informed strategic and tactical decisions while managing their business.

Effective market research is obtained when following these principles: consistency, complexity, objectivity, efficiency, regularity, capacity, flexibility, accuracy.

In order to conduct effective and efficient market research, we use the following specialized software:

PRADATA: Price monitoring

SHOPMETRICS:

  • We set up standard reports and the master version. This software can be accessed on-line from any device and is offers:
  • A personal portal and dashboard
  • Availability in all languages
  • Online access of different levels
  • An unlimited amount of users
  • Online work with objectives
  • An action manager
  • NPS dashboard
  • A function for study and testing
  • The option to integrate it with other software

SURVEO: visualization, work with tablets

OKTELL (call centre): programming of any complexity level, the transfer of audio-recordings to the customer.

4SHOPPERS: a mobile app, data transfer speed.

The objective of any type of research is to provide those with decision-making power with valid, accurate and relevant data.

That is why, as research service providers active in the field of market research, we aim to adapt our services to the needs of our clients as much as possible.

 Types of research:

  • Quantitative research
  • Qualitative research
  • Combined research
  • Desk research
  • Web Social Media

Consumer behaviour is consistently changing on all markets. This means that it is extremely important for companies to monitor and track market dynamics and review their development strategies in order to improve their operations.

Market research is one of the most important sources of information available to companies for them to make informed strategic and tactical decisions while managing their business.

Effective market research is obtained when following these principles: consistency, complexity, objectivity, efficiency, regularity, capacity, flexibility, accuracy.

In order to conduct effective and efficient market research, we use the following specialized software:

PRADATA: Price monitoring

SHOPMETRICS:

  • We set up standard reports and the master version. This software can be accessed on-line from any device and is offers:
  • A personal portal and dashboard
  • Availability in all languages
  • Online access of different levels
  • An unlimited amount of users
  • Online work with objectives
  • An action manager
  • NPS dashboard
  • A function for study and testing
  • The option to integrate it with other software

SURVEO: visualization, work with tablets

OKTELL (call centre): programming of any complexity level, the transfer of audio-recordings to the customer.

4SHOPPERS: a mobile app, data transfer speed.

The objective of any type of research is to provide those with decision-making power with valid, accurate and relevant data.

That is why, as research service providers active in the field of market research, we aim to adapt our services to the needs of our clients as much as possible.

The main methods of market research:

  • Qualitative research
  • Quantitative research
  • Desk research
  • Web Social Media

Types of research:

  • Quantitative research
  • Qualitative research
  • Combined research
  • Desk research
  • Web Social Media

Market research

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About 4Service

4SERVICE HOLDINGS GMBH 

is an international research holding with its headquarters in Vienna, Austria.The year 2001 was the beginning of the company’s activities which had the aim of improving the quality of life for its customers and people who interact with the business, buy its services and consume its products. After all, it was not by chance that the name “Forservice” was chosen for a company, which represents customer service and good quality.

 

 

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The tasks assigned to 4SERVICE includes both offline and online mystery shopping, customer journey mapping and telephone mystery calls. 4Service team has implemented comprehensive and customized programs in close cooperation with our company. During the cooperation period, 4SERVICE were at a high level and the response to our requests came in time and with maximum professionalism.
Cooperation with HYUNDAI MOTORS
One of 4Service project tasks is to find local and foreign tourists who can visit the Hotel alone or with a family and evaluate the service. During this time the services provided by 4Service Holdings were at the high level and the response to our requests came in time and with maximum professionalism.
Cooperation with OREA HOTELS

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4Service Holdings GmbH

Tegetthoffstraße 7, 1010, Vienna, Austria

Contacts​: +442045771548

global@4service-group.com

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