Persona Research

Personas are portraits of fictional but realistic individuals that are used as a common reference point to communicate particular groups in your intended audience.

Personas are created by drawing together the characteristics of similar people – pattens of their behaviors, motivations, etc. – into one ‘archetype’.

Within a certain context.

WHAT IS THIS TOOL BASED ON?

Check:

  • qualitative research – Why do people do it?
  • quantitative research – How many (%) people do this?
  • ‘gut feeling’;
  • marketing segmentation.

Focus is on behavior:

  • Why personas do what they do?
  • What are their inner goals/motivations?

WHY DO WE NEED PERSONAS?

Personas provide humanizing context.

What kind of emotional experiences does the person want?
What is their social and physical environment?

Persona makes data alive and visual.

We empathize them!

Personas are created by drawing together the characteristics of similar people – pattens of their behaviors, motivations, etc. – into one ‘archetype’.

Within a certain context.

WHAT IS THIS TOOL BASED ON?

Check:

  • qualitative research – Why do people do it?
  • quantitative research – How many (%) people do this?
  • ‘gut feeling’;
  • marketing segmentation.

Focus is on behavior:

  • Why personas do what they do?
  • What are their inner goals/motivations?

WHY DO WE NEED PERSONAS?

Personas provide humanizing context.

What kind of emotional experiences does the person want?
What is their social and physical environment?

Persona makes data alive and visual.

We empathize them!

Persona research

We could do more

job, office, team-5382501.jpg

About 4Service

4SERVICE HOLDINGS GMBH 

is an international research holding with its headquarters in Vienna, Austria.The year 2001 was the beginning of the company’s activities which had the aim of improving the quality of life for its customers and people who interact with the business, buy its services and consume its products. After all, it was not by chance that the name “Forservice” was chosen for a company, which represents customer service and good quality.

 

 

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Years of Experience
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Offices

Cases

The tasks assigned to 4SERVICE includes both offline and online mystery shopping, customer journey mapping and telephone mystery calls. 4Service team has implemented comprehensive and customized programs in close cooperation with our company. During the cooperation period, 4SERVICE were at a high level and the response to our requests came in time and with maximum professionalism.
Cooperation with HYUNDAI MOTORS
One of 4Service project tasks is to find local and foreign tourists who can visit the Hotel alone or with a family and evaluate the service. During this time the services provided by 4Service Holdings were at the high level and the response to our requests came in time and with maximum professionalism.
Cooperation with OREA HOTELS

Order Service

4Service Holdings GmbH

Tegetthoffstraße 7, 1010, Vienna, Austria

Contacts​: +442045771548

global@4service-group.com

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