Service Design

A classic marketing strategy is developed based on the capabilities, principles and philosophy that a company wishes to pass on to their customers. In Service Design, the process is developed from the outside and is based on the customer’s wishes. The ultimate goal of the process is to maximize the customer’s or employee’s experience.

What is Design Thinking?

Design Thinking is the main tool used in Service Design. It is used to identify the real needs of both internal and external customers, as well as to generate ideas and make decisions. Design Thinking is a creative way to solve the problems of companies and organizations. It is used to create a link between the real needs of customers and the company’s capabilities.

Just as furniture or interior designers strive for harmony in the appearance and functionality of their products or services, service designers strive to design a positive experience for both end-users and service providers. Design Thinking and Service Design, although different processes, are closely related to each other.

By applying Design Thinking, companies consider the customer’s needs as the basis for each business task. Marketers start from the expectations customers have when entering a store, hotel or restaurant, when using Internet resources and during internal interactions of company employees.

This method encourages companies to focus on the people they offer products and services to. The use of the method is a result of the creation of human-oriented products, services and internal processes and therefore involves a change in the way of thinking. Empathy is experimental communication

Unlike traditional methods, Design Thinking takes our emotions into account, as well as how they affect our actions and consumer experience. Design Thinking uses market research and empathy techniques to uncover the real needs of customers, as well as the nature of their interaction with services and products.

In practice, Design Thinking is an iterative (repetitive) process through which the tendency to understand the user or client is implemented. Many different hypotheses are put forward to redefine problems in an attempt to discover alternative strategies and creative ideas. As a rule, these ideas lie on the surface, but when implementing our usual way of thinking, we fail to notice them.

Thanks to Service Design, there are advantages for both customers and service providers. After eliminating inefficiencies, the company gets an optimised structure. For business owners, this reduces costs, while for employees, it simplifies the workflow. 

What is Design Thinking?

Design Thinking is the main tool used in Service Design. It is used to identify the real needs of both internal and external customers, as well as to generate ideas and make decisions. Design Thinking is a creative way to solve the problems of companies and organizations. It is used to create a link between the real needs of customers and the company’s capabilities.

Just as furniture or interior designers strive for harmony in the appearance and functionality of their products or services, service designers strive to design a positive experience for both end-users and service providers. Design Thinking and Service Design, although different processes, are closely related to each other.

By applying Design Thinking, companies consider the customer’s needs as the basis for each business task. Marketers start from the expectations customers have when entering a store, hotel or restaurant, when using Internet resources and during internal interactions of company employees.

This method encourages companies to focus on the people they offer products and services to. The use of the method is a result of the creation of human-oriented products, services and internal processes and therefore involves a change in the way of thinking. Empathy is experimental communication

Unlike traditional methods, Design Thinking takes our emotions into account, as well as how they affect our actions and consumer experience. Design Thinking uses market research and empathy techniques to uncover the real needs of customers, as well as the nature of their interaction with services and products.

In practice, Design Thinking is an iterative (repetitive) process through which the tendency to understand the user or client is implemented. Many different hypotheses are put forward to redefine problems in an attempt to discover alternative strategies and creative ideas. As a rule, these ideas lie on the surface, but when implementing our usual way of thinking, we fail to notice them.

Service Design

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About 4Service

4SERVICE HOLDINGS GMBH 

is an international research holding with its headquarters in Vienna, Austria.The year 2001 was the beginning of the company’s activities which had the aim of improving the quality of life for its customers and people who interact with the business, buy its services and consume its products. After all, it was not by chance that the name “Forservice” was chosen for a company, which represents customer service and good quality.

 

 

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The tasks assigned to 4SERVICE includes both offline and online mystery shopping, customer journey mapping and telephone mystery calls. 4Service team has implemented comprehensive and customized programs in close cooperation with our company. During the cooperation period, 4SERVICE were at a high level and the response to our requests came in time and with maximum professionalism.
Cooperation with HYUNDAI MOTORS
One of 4Service project tasks is to find local and foreign tourists who can visit the Hotel alone or with a family and evaluate the service. During this time the services provided by 4Service Holdings were at the high level and the response to our requests came in time and with maximum professionalism.
Cooperation with OREA HOTELS

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Tegetthoffstraße 7, 1010, Vienna, Austria

Contacts​: +442045771548

global@4service-group.com

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